“ When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product. ” David Ogilvy

“ A copywriter should have an understanding of people, an insight into them, a sympathy toward them. ” George Gribbin

“ Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. ” Leo Burnett

There are some artists who make you stop scrolling. Not with noise or flash, but with stillness. Maëlys Chay is one of them. I first came across her work during a late-night art scroll. And something...